Thursday November 20, 2008

Search Engine Optimization

Now that your new web site is complete, you will want people to be able to find it. To increase your web site’s “visibility”, you will need to get ranked on the search engines.

Search engine optimization is one of the most important aspects of web development, since it is the most effective means of driving traffic to your web site.

In the past, putting a < title > tag containing keywords on a page used to be enough for search engine success. But in today’s competitive search engine market, top rankings require alot more effort…

Web Site Promotion Programs

To ensure that your web site appears at the top of the search engine rankings, Optima Design has created a 3–step web site promotion program that is ideal for any business:

Step 1. Preparation: Your web site gets prepped for top search engine performance in its initial build.; Our designers concentrate on such factors as page layout, code mark–up, keywords and descriptions, and relevant page content. Industry–specific/relevant keywords are researched and used within your page copy.
Step 2. Building Popularity: Better search engine results also depend on the number of sites that link to yours.; We work to build links from sites within your industry, as well as having your site listed in search directories such as DMOZ and GoGuides. We author all necessary descriptions and articles for your site’s listings.
Step 3. Pay-Per-Click Management (PPC): A well managed online advertising campaign will also drive qualified traffic to your site.; We will manage your ad campaigns for Google Adwords, Yahoo Search Marketing, and MSN Adcenter. Your keywords have already been researched — now we just need to bid on those terms, based on the budget that you set. Again, we author all listings for your online ad campaigns, as well as managing which ads are to be displayed based on their performance.